NIKE can do whatever they want with their business.  I just don't think their current advertising campaign is a very smart one.  Their "brand" is sporting apparel and I think that it's a mistake to enter the political "sports" arena.  Just my opinion, a better face for their campaign should feature a current athlete who is a "Cinderella story" so-to-speak.  It doesn't really matter the sport... football, basketball, tennis, golf, etc., but a sports "Cinderella story" such as a current athlete that was undrafted and has turned into a star or an athlete that perhaps was drafted low and is currently a star in their sport.

Of course the first one that comes to mind is none other than Tom Brady (drafted in the 6th round).

Recent athletes that come to mind in the NFL are Tony Romo (not currently active), Arian Foster (not currently active) or perhaps our very own AJ Bouye.  Allen Hurns would be another one.  These guys in my opinion would better represent the brand.

NIKE for whatever reason entered the political arena with this selection simply for the politics of it.  Protesting aside, what has Colin Kaepernick ever accomplished in his career as a professional athlete?  The guy can't make a 53 man roster NOT because of his politics, but because he just isn't very good.

As far as me personally, NIKE sneakers tend to be better on my feet than some of the other brands.  With that being said, I am shopping for new sneakers since NIKE dropped the model that I usually buy, and their offerings for what I want are a little bit pricey.  I'll just look at sneakers and purchase what is good for me regardless of the stupid political statement that a company decides to make.

As far as stock prices, first of all for the average person in my opinion you're stupid to buy individual stocks in individual companies (with some exceptions).  I tend to lean towards investing in sectors or market index types of ETF's.  This whole thing with NIKE isn't going to dump the sector that it is in.  I seriously doubt that NIKE is going to be hurt by this long term, but I still think that it's a dumb strategy on their part, and I as a consumer am going to find the product that I want regardless of the brand.

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