I'm glad that he didn't back down to cancel culture. And while I am not a Trump supporter, I didn't have a problem with his comments/how he expressed them. I am getting very tired of cancel culture like I believe a lot of people are. I also think that a lot of those people who are claiming to boycott Goya products probably didn't really buy much of them to begin with. (Some may not have even bought their products at all).

A lot of the grocery stores in my area usually have the Goya products in the International aisles of the stores. Unless people shop that aisle to get stuff like canned beans, (and most varieties of that are usually on another aisle) it's possible that several people, including some boycotting may not have been that aware of Goya to begin with. (I've also seen quite a few people who are now stocking up on Goya products say they've never heard of the brand before the boycott either.)

So, them boycotting may not really have much of an impact on sales. Especially if people are countering that with buying a lot of Goya products. I'm not surprised about the news about the sales going up. I think people doing bulk buying of the products may have more impact than those who are trying to "cancel" the brand.

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