(06-18-2021, 10:50 AM)homebiscuit Wrote:

(06-18-2021, 10:31 AM)SeldomRite Wrote: I doubt they made this move on a whim. They've no doubt done a lot of study on what women want, and apparently being pleasing to men is a declining area of concern.

While this refocusing may be in part to using models who are more realistic (a trend throughout the retail business), VS is attempting to cater to the woke movement. It's mostly young women who buy their products and they believe this is how a marketable portion of young women think now. 

Sex hasn't changed. Desire and appeal are its driving force. What has changed is VS's perception on how people regard it now. Using models who don't live on cigarettes and salads is fine with me. Modeling butchy athletes and transgenders is where they'll find they're wrong. But of course no one will openly criticize it because the wokesters and their cohorts in the mainstream and social media will persecute them into silence. When they begin putting Rapinoes and Caitlyns in their store windows, sales will drop.

I don't think this new campaign/slate of models is really going to boost sales. It sounds like they are trying to sell an ideology instead of clothes that people like and want to buy. And from reading some recent comments of hers Meghan seemed like she was very anti Victoria secret & what she thought their messaging was. I wonder how she is going to be presented in these ads.

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