(05-06-2023, 05:56 PM)homebiscuit Wrote: [ -> ] (05-06-2023, 01:51 PM)copycat Wrote: [ -> ]I stand firm that reaching out to Mulvaney is not what has caused Bud Light to tank. It was the ad exec’s interview doubling down and telling blue collar/frat boys they didn’t want your business. When you think about it this is not really a boycott at all, just the former loyal Bud Light drinkers honoring the now former ad execs request.
It was the culmination of several things. What's really the head scratcher at this point is how someone could make such a blundering decision. My guess is this marketing exec lives in a world so cloistered from her marketing base that she sincerely believed it was no big deal. Make the bags of outgassing meat she labels as toxic masculine frat boys come around to her world of identity politics and DEI. There was obviously no marketing research conducted.
She didn't care. She wanted to get the woke market and tried to move away from the customer base. It's better to branch out into other markets and if it succeeds great and if not the worst is you cut the branch off. She took the let's move the whole tree approach and figured thr base would follow blindly. Now the whole tree is dead.
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If you don't have a dog in this fight, which I don't, you have to laugh at all this. First they pissed off their old customer base, then they pissed off the people they were trying to capture in their new customer base. It's amazing. Someone did a little tiny thing and wound up burning down the whole house.
I was at the golf course yesterday, and there's no longer any Bud Light. They took it out.
(05-11-2023, 09:50 AM)The Real Marty Wrote: [ -> ]If you don't have a dog in this fight, which I don't, you have to laugh at all this. First they pissed off their old customer base, then they pissed off the people they were trying to capture in their new customer base. It's amazing. Someone did a little tiny thing and wound up burning down the whole house.
I was at the golf course yesterday, and there's no longer any Bud Light. They took it out.
Had they produced a commercial showing Mulvaney humorously interacting with some known professional athletes, this could have all been avoided. Instead, Little Miss Fratty wanted it all her way. Now she doesn’t have a job and a well-known brand is floundering.
This scenario will be studied in business and marketing classes.
Did you ask for a can of tranny fluid, Marty?
(05-11-2023, 10:07 AM)homebiscuit Wrote: [ -> ] (05-11-2023, 09:50 AM)The Real Marty Wrote: [ -> ]If you don't have a dog in this fight, which I don't, you have to laugh at all this. First they pissed off their old customer base, then they pissed off the people they were trying to capture in their new customer base. It's amazing. Someone did a little tiny thing and wound up burning down the whole house.
I was at the golf course yesterday, and there's no longer any Bud Light. They took it out.
Had they produced a commercial showing Mulvaney humorously interacting with some known professional athletes, this could have all been avoided. Instead, Little Miss Fratty wanted it all her way. Now she doesn’t have a job and a well-known brand is floundering.
This scenario will be studied in business and marketing classes.
Did you ask for a can of tranny fluid, Marty?
Oh man that could have been great. Get Aaron Rodgers. He walks up to a bar with his Jets hat on. Mulvaney is already there wearing a dress and pearls. He/She says, "hey, I know you, but aren't you.. " He adjusts his Jets hat and says, "Yeah, I've transitioned. Don't I know you too? Didn't I see you on Broadway?" "Yeah, but I've transitioned too." "Cool" "Cool." Bartender says, "Here's your Bud light" to Mulvaney. Rodgers says, "I'll have one too". Zoom out. Bartender hands Rodgers his Bud Light. "Cool." "Cool." Bud Light logo appears. Scene.
Nothing warms my heart more than consumers voting with their dollars.
I feel bad for Busch. It's been a solid company for decades, but in this case, they clearly sold to the wrong multinational corporation. Maybe they will regain their audience in the long run, but it might take the likes of a Don Draper type to do it.
https://nypost.com/2023/05/09/bud-lights...ey-fiasco/
(05-11-2023, 10:37 AM)NewJagsCity Wrote: [ -> ]Nothing warms my heart more than consumers voting with their dollars.
I feel bad for Busch. It's been a solid company for decades, but in this case, they clearly sold to the wrong multinational corporation. Maybe they will regain their audience in the long run, but it might take the likes of a Don Draper type to do it.
https://nypost.com/2023/05/09/bud-lights...ey-fiasco/
AB still has not addressed nor acknowledged the real issue, the marketing VP’s interview. Now they are blaming an outside marketing firm. Pathetic!
(05-11-2023, 10:07 AM)homebiscuit Wrote: [ -> ] (05-11-2023, 09:50 AM)The Real Marty Wrote: [ -> ]If you don't have a dog in this fight, which I don't, you have to laugh at all this. First they pissed off their old customer base, then they pissed off the people they were trying to capture in their new customer base. It's amazing. Someone did a little tiny thing and wound up burning down the whole house.
I was at the golf course yesterday, and there's no longer any Bud Light. They took it out.
Had they produced a commercial showing Mulvaney humorously interacting with some known professional athletes, this could have all been avoided. Instead, Little Miss Fratty wanted it all her way. Now she doesn’t have a job and a well-known brand is floundering.
This scenario will be studied in business and marketing classes.
Did you ask for a can of tranny fluid, Marty?
We wanted a pitcher on draft. I told the bartender they might get some Bud Light at a significant discount, and then they could put it on tap under a different name. There's probably barrels of that stuff sitting in warehouses that can be had for pennies on the dollar. Put it on tap and call it Bent Creek Special Brew. (That's the golf course.)
(05-11-2023, 03:28 PM)The Real Marty Wrote: [ -> ] (05-11-2023, 10:07 AM)homebiscuit Wrote: [ -> ]Had they produced a commercial showing Mulvaney humorously interacting with some known professional athletes, this could have all been avoided. Instead, Little Miss Fratty wanted it all her way. Now she doesn’t have a job and a well-known brand is floundering.
This scenario will be studied in business and marketing classes.
Did you ask for a can of tranny fluid, Marty?
We wanted a pitcher on draft. I told the bartender they might get some Bud Light at a significant discount, and then they could put it on tap under a different name. There's probably barrels of that stuff sitting in warehouses that can be had for pennies on the dollar. Put it on tap and call it Bent Creek Special Brew. (That's the golf course.)
You'd sell more beer in that area if you called it the 103rd Street 40 ounce..
(05-22-2023, 08:48 AM)The Real Marty Wrote: [ -> ] (05-21-2023, 07:38 PM)homebiscuit Wrote: [ -> ]Consumers creeped out by Target's 'tuck-friendly' women's swimwear: 'Shopping elsewhere' | Fox News
I would like to post the tweet contained within the story but it has a banned word.
I would be curious as to how large a market there is of men who want to wear women's bathing suits.
It is kind of creepy, but I don't see any reason to object to it, and I'll continue to shop at Target. Still, yuck.
Customer market size is irrelevant when a corporation is posturing.
(05-22-2023, 08:48 AM)The Real Marty Wrote: [ -> ] (05-21-2023, 07:38 PM)homebiscuit Wrote: [ -> ]Consumers creeped out by Target's 'tuck-friendly' women's swimwear: 'Shopping elsewhere' | Fox News
I would like to post the tweet contained within the story but it has a banned word.
I would be curious as to how large a market there is of men who want to wear women's bathing suits.
It is kind of creepy, but I don't see any reason to object to it, and I'll continue to shop at Target. Still, yuck.
There is absolutely no market for the product that justifies the over the top marketing efforts to sell them. If I were a board member someone would be getting fired for the costs sunk into creating the labeling and materials to advertise such a thing. Having said that, one should wonder exactly what in the hell is going on that major corporations are dumping money into these types of revenue losing campaigns. Someone has a reason for this and I have my suspicions about what it is.
(05-22-2023, 09:40 AM)flsprtsgod Wrote: [ -> ] (05-22-2023, 08:48 AM)The Real Marty Wrote: [ -> ]I would be curious as to how large a market there is of men who want to wear women's bathing suits.
It is kind of creepy, but I don't see any reason to object to it, and I'll continue to shop at Target. Still, yuck.
There is absolutely no market for the product that justifies the over the top marketing efforts to sell them. If I were a board member someone would be getting fired for the costs sunk into creating the labeling and materials to advertise such a thing. Having said that, one should wonder exactly what in the hell is going on that major corporations are dumping money into these types of revenue losing campaigns. Someone has a reason for this and I have my suspicions about what it is.
They're just trying to score points on the ESG scale. Not following those orders is worse than some extra marketing spend.
(05-22-2023, 09:44 AM)KingIngram052787 Wrote: [ -> ] (05-22-2023, 09:40 AM)flsprtsgod Wrote: [ -> ]There is absolutely no market for the product that justifies the over the top marketing efforts to sell them. If I were a board member someone would be getting fired for the costs sunk into creating the labeling and materials to advertise such a thing. Having said that, one should wonder exactly what in the hell is going on that major corporations are dumping money into these types of revenue losing campaigns. Someone has a reason for this and I have my suspicions about what it is.
They're just trying to score points on the ESG scale. Not following those orders is worse than some extra marketing spend.
And what is the reason for that?
(05-22-2023, 09:44 AM)flsprtsgod Wrote: [ -> ] (05-22-2023, 09:44 AM)KingIngram052787 Wrote: [ -> ]They're just trying to score points on the ESG scale. Not following those orders is worse than some extra marketing spend.
And what is the reason for that?
The reason for trying to score points? Keep those big investors happy by keeping up the facade that they care about all of that ESG garbage.
Target has always tried to be the trendier and more progressive version of WalMart. WalMart is associated with AR while Target is associated with MN. This is reflected in politics, and it's worked out OK for Target over the years.
Now it has gone too far though. We'll have to see how long this backlash lasts.
(05-22-2023, 10:00 AM)KingIngram052787 Wrote: [ -> ] (05-22-2023, 09:44 AM)flsprtsgod Wrote: [ -> ]And what is the reason for that?
The reason for trying to score points? Keep those big investors happy by keeping up the facade that they care about all of that ESG garbage.
And what is the reason for that?
(05-22-2023, 08:48 AM)The Real Marty Wrote: [ -> ] (05-21-2023, 07:38 PM)homebiscuit Wrote: [ -> ]Consumers creeped out by Target's 'tuck-friendly' women's swimwear: 'Shopping elsewhere' | Fox News
I would like to post the tweet contained within the story but it has a banned word.
I would be curious as to how large a market there is of men who want to wear women's bathing suits.
It is kind of creepy, but I don't see any reason to object to it, and I'll continue to shop at Target. Still, yuck.
Target is a joke. You can get the same product for less at WalMart, Ross, Marshalls, JC Penny, Belk, Best Buy, or on-line for less money. People go there because they've built a cute brand thru advertising, IMHO. Stoopid shopping.
