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Full Version: Anheuser Busch Fires Its Entire Marketing Department
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(04-11-2023, 07:30 AM)homebiscuit Wrote: [ -> ]
(04-11-2023, 07:25 AM)mikesez Wrote: [ -> ]Not sure, just saying, at most bars domestic adjunct beer is the cheapest option.  Whether gay people stereotypically prefer craft beer, wine, shots, or cocktails, all of those are more expensive options.

Yep. Whether a guy wears work boots or dresses, the economics of boozing applies equally. 

The Chief Jag, who sadly no longer posts here, owned a bar and said the basic light beers were far and away the largest revenue generators.

I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.
(04-11-2023, 10:50 AM)NYC4jags Wrote: [ -> ]
(04-11-2023, 07:30 AM)homebiscuit Wrote: [ -> ]Yep. Whether a guy wears work boots or dresses, the economics of boozing applies equally. 

The Chief Jag, who sadly no longer posts here, owned a bar and said the basic light beers were far and away the largest revenue generators.

I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.

Blue collar workers, especially older tend to be brand loyal.  They like their “nascar beer brand” and stick to it.  If I were a guessing man that marketing specialist is counting on those bud light/AB loyalist to have short memories and eventually wander back after the initial outrage.  Time will tell.
Can you hear the new AB Clydesdale? lol

https://twitter.com/KatTheHammer1/status...srZtQ&s=19
Kinda looks like Alvin Bragg lolol
(04-11-2023, 10:50 AM)NYC4jags Wrote: [ -> ]
(04-11-2023, 07:30 AM)homebiscuit Wrote: [ -> ]Yep. Whether a guy wears work boots or dresses, the economics of boozing applies equally. 

The Chief Jag, who sadly no longer posts here, owned a bar and said the basic light beers were far and away the largest revenue generators.

I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.

Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?
The Straight Hate On Bud Light Is Real And These Sales Numbers Show It

For nearly as long as it has existed, Budweiser has been America’s beer. Its ad campaign has always revolved around that: baseball, NASCAR, the weekend cookout, bros just bro-ing out.

https://www.dailywire.com/news/the-strai...9Ok6be3OUw
(04-11-2023, 01:22 PM)The Drifter Wrote: [ -> ]The Straight Hate On Bud Light Is Real And These Sales Numbers Show It

For nearly as long as it has existed, Budweiser has been America’s beer. Its ad campaign has always revolved around that: baseball, NASCAR, the weekend cookout, bros just bro-ing out.

https://www.dailywire.com/news/the-strai...9Ok6be3OUw

When you diversity hire an activist from Pond Scum U to run sales, you're going to have a bad time..
(04-11-2023, 01:08 PM)mikesez Wrote: [ -> ]
(04-11-2023, 10:50 AM)NYC4jags Wrote: [ -> ]I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.

Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?

We have both. Miller sells almost the same as Coors.  I just forgot that one. 

The tail does indeed wag the dog sometimes with which products are heavily marketed, but lots of consumer study takes place prior to those really big marketing pushes. They need to now there is a desire for the product first.  

It will be interesting to see if our beer sales shift at all with this little dust up. The business resides in a county that voted about 75% republican. I think ppl will keep drinking what they always drink for the most part, though. 

Personally, I prefer Michelob Light (not ultra) to all of them. You can find it - but it isn't distributed like it used to be. 
I buy 12 packs of it at Publix or total wine occasionally. 
Miller Light is next in my preferences of domestic light beers. 
Coors is third for me. 

Anyway, I'm drinking a lot less beer these days, so I tend to go for something more flavorful than domestic lights when I do have one or two.
(04-11-2023, 01:22 PM)The Drifter Wrote: [ -> ]The Straight Hate On Bud Light Is Real And These Sales Numbers Show It

For nearly as long as it has existed, Budweiser has been America’s beer. Its ad campaign has always revolved around that: baseball, NASCAR, the weekend cookout, bros just bro-ing out.

https://www.dailywire.com/news/the-strai...9Ok6be3OUw
In the end, it won't matter and the same people boycotting Bud Light now will end up buying it again.

I remember when people boycotted Nike by cutting off the swooshes on their socks.... Nike is doing just fine.

Or when people boycotted the NFL (Lol) and said the NFL will go down hill.... NFL is doing just fine.

People boycott for a short time and then revert back to their old ways. Bud Light will be just fine in the end.

And all the guys running over bud light cans with their "big boy" trucks or shooting the cans with their guns are just a bunch of softies. Drama queens looking for attention.
(04-11-2023, 01:40 PM)NYC4jags Wrote: [ -> ]
(04-11-2023, 01:08 PM)mikesez Wrote: [ -> ]Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?

We have both. Miller sells almost the same as Coors.  I just forgot that one. 

The tail does indeed wag the dog sometimes with which products are heavily marketed, but lots of consumer study takes place prior to those really big marketing pushes. They need to now there is a desire for the product first.  

It will be interesting to see if our beer sales shift at all with this little dust up. The business resides in a county that voted about 75% republican. I think ppl will keep drinking what they always drink for the most part, though. 

Personally, I prefer Michelob Light (not ultra) to all of them. You can find it - but it isn't distributed like it used to be. 
I buy 12 packs of it at Publix or total wine occasionally. 
Miller Light is next in my preferences of domestic light beers. 
Coors is third for me. 

Anyway, I'm drinking a lot less beer these days, so I tend to go for something more flavorful than domestic lights when I do have one or two.

Our preferences pretty much align. Chick Ultras aren’t bad either.
She went out and bought Coors. They're also Alphabet Soup friendly. So is Corona. The reality is that a lot of companies have been quietly endorsing and cutting checks to a wide variety of communities. Like most companies do. Everything is tainted.

It's cool to take a stand. All for it. Just make sure you do ALL of your homework before publicly backing another competitor's product. It's embarrasing.

Best thing any politician can do that likes beer? [BLEEP] on namebrands and support your nearest local brews. Support your locals and they might return the favor via votes. Common sense.

https://twitter.com/mtgreenee/status/164...jXE4w&s=19

Sent from my SM-S906U using Tapatalk

(04-11-2023, 01:59 PM)Cleatwood Wrote: [ -> ]
(04-11-2023, 01:22 PM)The Drifter Wrote: [ -> ]The Straight Hate On Bud Light Is Real And These Sales Numbers Show It

For nearly as long as it has existed, Budweiser has been America’s beer. Its ad campaign has always revolved around that: baseball, NASCAR, the weekend cookout, bros just bro-ing out.

https://www.dailywire.com/news/the-strai...9Ok6be3OUw
In the end, it won't matter and the same people boycotting Bud Light now will end up buying it again.

I remember when people boycotted Nike by cutting off the swooshes on their socks.... Nike is doing just fine.

Or when people boycotted the NFL (Lol) and said the NFL will go down hill.... NFL is doing just fine.

People boycott for a short time and then revert back to their old ways. Bud Light will be just fine in the end.

And all the guys running over bud light cans with their "big boy" trucks or shooting the cans with their guns are just a bunch of softies. Drama queens looking for attention.
It's a distraction. Much larger issues to worry about than a flat chested "woman" tucking his pecker back and prancing around after 365 days of being the deepstate's and current administration's poster child for gender bending theory.

The rest of the world is openly [BLEEP] on the US Dollar as the world's currency and we're skating over that in the mainstream.

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(04-11-2023, 02:44 PM)Caldrac Wrote: [ -> ]She went out and bought Coors. They're also Alphabet Soup friendly. So is Corona. The reality is that a lot of companies have been quietly endorsing and cutting checks to a wide variety of communities. Like most companies do. Everything is tainted.

It's cool to take a stand. All for it. Just make sure you do ALL of your homework before publicly backing another competitor's product. It's embarrasing.

Best thing any politician can do that likes beer? [BLEEP] on namebrands and support your nearest local brews. Support your locals and they might return the favor via votes. Common sense.

https://twitter.com/mtgreenee/status/164...jXE4w&s=19

Sent from my SM-S906U using Tapatalk

(04-11-2023, 01:59 PM)Cleatwood Wrote: [ -> ]In the end, it won't matter and the same people boycotting Bud Light now will end up buying it again.

I remember when people boycotted Nike by cutting off the swooshes on their socks.... Nike is doing just fine.

Or when people boycotted the NFL (Lol) and said the NFL will go down hill.... NFL is doing just fine.

People boycott for a short time and then revert back to their old ways. Bud Light will be just fine in the end.

And all the guys running over bud light cans with their "big boy" trucks or shooting the cans with their guns are just a bunch of softies. Drama queens looking for attention.
It's a distraction. Much larger issues to worry about than a flat chested "woman" tucking his pecker back and prancing around after 365 days of being the deepstate's and current administration's poster child for gender bending theory.

The rest of the world is openly [BLEEP] on the US Dollar as the world's currency and we're skating over that in the mainstream.

Sent from my SM-S906U using Tapatalk

I saw that the other day and drifted off to the land of cringe lol
They canned her after a $4B loss.

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(04-11-2023, 05:40 PM)Caldrac Wrote: [ -> ]They canned her after a $4B loss.

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Link or source?
(04-11-2023, 06:02 PM)flsprtsgod Wrote: [ -> ]
(04-11-2023, 05:40 PM)Caldrac Wrote: [ -> ]They canned her after a $4B loss.

Sent from my SM-S906U using Tapatalk

Link or source?
True story I made up. Go woke go broke.

Gang, gang, gang.

Sent from my SM-S906U using Tapatalk
(04-11-2023, 01:40 PM)NYC4jags Wrote: [ -> ]
(04-11-2023, 01:08 PM)mikesez Wrote: [ -> ]Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?

We have both. Miller sells almost the same as Coors.  I just forgot that one. 

The tail does indeed wag the dog sometimes with which products are heavily marketed, but lots of consumer study takes place prior to those really big marketing pushes. They need to now there is a desire for the product first.  

It will be interesting to see if our beer sales shift at all with this little dust up. The business resides in a county that voted about 75% republican. I think ppl will keep drinking what they always drink for the most part, though. 

Personally, I prefer Michelob Light (not ultra) to all of them. You can find it - but it isn't distributed like it used to be. 
I buy 12 packs of it at Publix or total wine occasionally. 
Miller Light is next in my preferences of domestic light beers. 
Coors is third for me. 

Anyway, I'm drinking a lot less beer these days, so I tend to go for something more flavorful than domestic lights when I do have one or two.

That's my hierarchy as well.
If I'm in the mood for domestic light beer it's
Michelob Light if I can find it, otherwise,
Miller Lite.
Bud Light, Coors Light, Keystone Light, Milwaukees Best Light, and Busch Light all taste the same to me.  Mich Ultra tastes a little better than that group but not much.
(04-11-2023, 01:08 PM)mikesez Wrote: [ -> ]
(04-11-2023, 10:50 AM)NYC4jags Wrote: [ -> ]I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.

Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?

Mich Lite was the brand of choice of most of my crew.  Ultra pushed it off the shelves, it wasn’t so much Imbev making the decision as the consumers.  With the latest fad being seltzer, Ultra sales have slowed and Mich Light has been returning to the shelves.  Several of us had moved back to Michelob Light. I have a strong sense that most of them will look for another brand now.
https://youtu.be/57Jtp3bGLbE

Interesting. Especially with the Blackrock connection.

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(04-11-2023, 06:14 PM)Caldrac Wrote: [ -> ]
(04-11-2023, 06:02 PM)flsprtsgod Wrote: [ -> ]Link or source?
True story I made up. Go woke go broke.

Gang, gang, gang.

Sent from my SM-S906U using Tapatalk

So yeah, that didn't happen.
(04-07-2023, 09:02 AM)mikesez Wrote: [ -> ]Most people won't react to this kind of thing right away, but our society really amplifies the people who do. 
Bud Light is now going to be more identified with gay people and less identified with rural people and that will probably hurt their sales some in the short term.  Long term effects, who knows? There are a lot of gay bars and gay people may be looking for a cheaper option that is "for them"

(04-11-2023, 10:46 PM)flsprtsgod Wrote: [ -> ]
(04-11-2023, 06:14 PM)Caldrac Wrote: [ -> ]True story I made up. Go woke go broke.

Gang, gang, gang.

Sent from my SM-S906U using Tapatalk

So yeah, that didn't happen.

No. There was some weird [BLEEP] going on though with her Linkedin account. Think she deleted it but it's probably due to the public backlash and mob getting after her. That JP Awakening video is pretty interesting though.
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